Product Manager

San Francisco, CA, USA

Job Type

Full Time

About the Role

What you get to do in this role:

Own the product vision. Define and execute product strategy and roadmap for the product. Evangelize the vision and strategy constantly so all stakeholders are aligned, have broad context in understanding where we are going.
Represent the customer. Be the champion and voice of customers and provide a business perspective on value during day-to-day development by defining, designing, accepting, and adapting features and offerings.
Drive for the best customer experience possible. Working with the development and user experience teams to deliver a world-class product driven by customers, prospects, advisory teams and internal product experts. Driving the end-to-end feature delivery cycle.
Collaborate across teams. We win or lose as a team. Product Managers play a critical role in creating alignment between engineering teams and stakeholders. Understanding and managing all stakeholders (internal and external) needs and expectations. A collaborative attitude is essential to the job.
Define and prioritize a backlog of work including the creation of epics and user stories, and be data-driven in prioritizing new features, enhancements and quality improvements.
Ensure your product is effectively used within the organization and not just by external customers.
Maintain a firm grasp of the competitive landscape and identify areas of differentiation.
Measure success. Measure everything. Releasing a feature does not show success. Define what success means for each feature and each function before it even goes to development. Develop ways to constantly define and monitor success.
Collaborate with Product Marketing to produce go-to-market materials.
Work with User Learning (help files and documentation), Training, and Support and Professional Services to assure smooth uptake of new releases.



Market Intelligence:

  • Customer & market survey, analyzing competitor activity

  • Forecasting potential brand scope, analyzing price and sales

  • Working on New Product Business cases

Brand Management:

  • Develop & Execute Marketing Plan for the assigned brands

  • Create demand, position the brand with customers

  • Drive sales to achieve targets with effective & executable implementation of strategies

  • Measure and report success of campaign

  • Identify gaps and keep brand update. Analyze actual s vs planned positioning of the brand

  • Tracking of customer coverage

KOL & KBL management:

  • Customers connect & KOL development through CRM, CME & Conferences to establish brands and to receive marketing insights for existing brands and new launches