About the Role
Our Digital Marketing associate will drive promotion and demand generation plans through execution of marketing activities including account-based marketing, data-driven marketing, direct and digital marketing, events and more; to assure new lead generation and contribution towards pipeline. This role works closely with Sales, Business Development and Geo leaders for understanding the market needs.
Must have Skills
Understanding of account-based marketing and B2B digital marketing concepts & best practice.
Creating, executing, managing, and optimizing SAP digital marketing campaigns (including paid search, SEO and PPC)
Experience in creating and executing email campaigns- Results-oriented, entrepreneurial, and self-motivating mind-set
Developing and executing an integrated marketing strategy, campaigns, and activities to generate leads, build sales pipeline, and enhance company's SAP portfolio
Enhance brand awareness and offerings /solution knowledge among prospects and customers
Preparing SAP collaterals such as flyers, brochures, customer presentations, case-studies, videos etc.
Identifying the channels (digital & traditional) for marketing our SAP business- Maintaining and updating digital marketing materials
Managing the corporate website (SAP Pages), keeping it updated and devising strategies to drive traffic to the website
Evaluating customer research, market conditions and competitor data
Digital leadership & tech savviness
Excellent verbal, and written communication skills as well as reporting and presentation expertise
Tools awareness: LinkedIn, Factoreal, Pardot, Salesforce, YesMail, Marketo, Microsoft Dynamics CRM, Adroll, Google AdWords, Google Analytics, Verifalia or similar tools
Master's degree in business (or equivalent), specialization in marketing preferred
Requirements
Requirements :-
We are looking for individuals who have the following skillset:
Adobe AEM/CQ
Problem-solving skills
Agility for quick learning
Ability to work well in a team
Commitment to quality
Written and verbal communication
It would be a value add if you are proficient in:
Cascading Style Sheets (CSS)
HTML (Hypertext Markup Language)
HTML5
Roles and Responsibilities
In this role, you are required to solve routine problems, largely through precedent and referral to general guidelines
Your expected interactions are within your team and direct supervisor
You will be provided detailed to a moderate level of instruction on daily work tasks and detailed instruction on new assignments and the decisions that you make that would impact your work
You will need to be well versed with basic statistics and terms involved in the day to day business and use it while discussing with stakeholders
You will be required to help in the overall team's workload by managing your deliverables and help the team when required
You will be an individual contributor as a part of a team, with a predetermined focused scope of work.