Digital Marketing Associate - SAP Practice

Bengaluru, Karnataka, India

Job Type

Full TIme

About the Role

Our Digital Marketing associate will drive promotion and demand generation plans through execution of marketing activities including account-based marketing, data-driven marketing, direct and digital marketing, events and more; to assure new lead generation and contribution towards pipeline. This role works closely with Sales, Business Development and Geo leaders for understanding the market needs.
Must have Skills
Understanding of account-based marketing and B2B digital marketing concepts & best practice.
Creating, executing, managing, and optimizing SAP digital marketing campaigns (including paid search, SEO and PPC)
Experience in creating and executing email campaigns- Results-oriented, entrepreneurial, and self-motivating mind-set
Developing and executing an integrated marketing strategy, campaigns, and activities to generate leads, build sales pipeline, and enhance company's SAP portfolio
Enhance brand awareness and offerings /solution knowledge among prospects and customers
Preparing SAP collaterals such as flyers, brochures, customer presentations, case-studies, videos etc.
Identifying the channels (digital & traditional) for marketing our SAP business- Maintaining and updating digital marketing materials
Managing the corporate website (SAP Pages), keeping it updated and devising strategies to drive traffic to the website
Evaluating customer research, market conditions and competitor data
Digital leadership & tech savviness
Excellent verbal, and written communication skills as well as reporting and presentation expertise
Tools awareness: LinkedIn, Factoreal, Pardot, Salesforce, YesMail, Marketo, Microsoft Dynamics CRM, Adroll, Google AdWords, Google Analytics, Verifalia or similar tools
Master's degree in business (or equivalent), specialization in marketing preferred


Requirements :-

We are looking for individuals who have the following skillset:

  • Adobe AEM/CQ

  • Problem-solving skills

  • Agility for quick learning

  • Ability to work well in a team

  • Commitment to quality

  • Written and verbal communication

It would be a value add if you are proficient in:

  • Cascading Style Sheets (CSS)

  • HTML (Hypertext Markup Language)

  • HTML5

Roles and Responsibilities

  • In this role, you are required to solve routine problems, largely through precedent and referral to general guidelines

  • Your expected interactions are within your team and direct supervisor

  • You will be provided detailed to a moderate level of instruction on daily work tasks and detailed instruction on new assignments and the decisions that you make that would impact your work

  • You will need to be well versed with basic statistics and terms involved in the day to day business and use it while discussing with stakeholders

  • You will be required to help in the overall team's workload by managing your deliverables and help the team when required

  • You will be an individual contributor as a part of a team, with a predetermined focused scope of work.